Have you noticed that there are many changes in the world of plus size fashion? The clothes are more trendy, they fit better and are more accessible on the international scale. Slowly but surely the industry of commercial fashion reflects on the needs of curvy women who are now more verbal about their preferences. So hopefully, I won’t have to pose nude anymore to get my point across…LOL! 😉 On the Canadian side things do not move as fast. Nevertheless, we can still notice some changes and who better than the Addition-Elle to shake things up in the Canadian plus size fashion industry.
When Addition-Elle contacted me about their #JeansDujour project, I would have never imagined the extent of what they had in mind in order to satisfy their costumers. I’ve already mentioned the #JeansDuJour campaign, which promotes the arrival of the designer plus size jeans for this fall, but Addition-Elle didn’t stop there. I attended Addition-Elle’s shopping event with Loulou magazine, which highlighted their new store concept located in Les Galeries D’anjou mall and the release of their new fall collections. Personally, I felt like they did an amazing job when planning the event, who even attracted the attention of a young girls walking in the mall who were not even plus size… (mmm not bad Addition-Elle!!).
The had a Dj, hors-d’oeuvres, refreshments, prizes, goody bags and discounts on everything including the designer jeans. I’m serious when I say that they didn’t hold back to please their clients. Therefore, I could not resist the urge to do a little video of the evening for my #JeansDuJour post because sometimes there’s nothing better than seeing it to believe it.