#BeAShowStopper (part 2): The situation as gone viral…

The unveiling of the campaign #BeAShowStopper was done in Toronto during the opening of their new store located downtown on Yonge Street. For the occasion, Addition-Elle organized the night before the store opening a dinner for bloggers, who according to them were the most influential in Canada and the United States to meet the well-known ...

#BeAShowStopper (part 1): Behind the scene…

I'm back to tell you about another great collaboration between the retailer Addition-Elle, the famous photographer Maude Arsenault and Queen Sized Flava. For the launch of their new lingerie collection, Addition-Elle came up with the creative concept to includes fashion bloggers in order to offer a different perspective to their customers of what it means ...